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在当前的企业经营过程之中,同类企业之间的竞争激烈程度不断提升,为了在未来的发展过程之中占据市场有利地位,企业的管理人员需要更为灵活且高效的进行企业的营销宣传过程,并通过某些措施来提升公司的营销绩效,进行营销管理过程具有较高的实际价值。以H公司的营销为例,研究了该企业在营销宣传和营销绩效管理中的情况,并结合营销发展理论对该公司的营销绩效管理体系进行了再设计。
In the current business process, the fierce competition among similar enterprises continues to rise, in order to occupy a favorable position in the market in the future development process, corporate managers need to be more flexible and efficient business marketing process , And through some measures to improve the company’s marketing performance, marketing management process has a high practical value. Taking the marketing of H company as an example, this paper studies the situation of marketing promotion and marketing performance management of the company and redesigns the marketing performance management system of the company according to the marketing development theory.