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从20世纪90年代开始,随着改革的不断深入,大文化市场迅猛发展,电影业受到了很大的冲击,市场严重萎缩。资兴电影公司虽经多方努力.但由于受管理体制限制。公司还是举步维艰。危难之际.李义秋受命任资兴电影公司经理。上任后。他紧密团结职工,从改革机制人手.狠抓产业开发.拓宽主业渠道.抓住农村电影“2131工程”启动契机。结合爱教电影放映和“送科教电影下乡”等活动,积极拓展农村电影市
Since the 1990s, with the continuous deepening of reform and the rapid development of the large-scale cultural market, the film industry has been greatly affected and the market has shrunk dramatically. Although Zixing film company after many efforts, but due to regulatory restrictions. The company is still struggling. On the occasion of the crisis, Li Yiqiu was appointed as the manager of Zixing Film Company. After taking office. He closely unite the staff, from the reform mechanism staff, pay close attention to industrial development, broaden the main business channels, seize the rural movie “2131 project ” start opportunity. Combined with the love to teach movie screenings and “send science and education film to the countryside” and other activities, and actively expand the rural movie market