如何创建自己的名牌,使企业在竞争日趋激烈的市场上立于不败之地,已经成为中国企业界一项迫切的任务。在日前结束的“中国民族工业与名牌战略发展”研讨会上,著名经济学家萧灼基先生阐述了他对创建中国名牌的几点看法。萧灼基说,这几年中国进出口贸易发展很快,1995年外贸总额达到2800亿美元。要想保持这种势头,必须要有自己的名牌产品。现在中国的出口产品中,名牌产品太少,这样就无法得到更多的比较利益。目前不少的外贸企业效益不佳,一个主要原因是出口价格过低。如果这些企业有自己 How to create your own brand name and make the company invincible in the increasingly competitive market has become an urgent task for the Chinese business community. At the recently concluded Seminar on China’s National Industry and Famous Brand Strategy Development, Mr. Xiao Zhuoji, a well-known economist, elaborated on his views on the creation of a Chinese brand name. Xiao Zhuoji said that in recent years China’s import and export trade has developed rapidly. In 1995, the total volume of foreign trade reached 280 billion U.S. dollars. To maintain this momentum, you must have your own brand name products. In China’s current export products, there are too few brand-name products, so that no more comparative benefits can be obtained. At present, many foreign trade companies have poor results. One of the main reasons is that export prices are too low. If these companies have their own