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蓝海战略的理论基石是基于新经济理论,其本质是内生的增长理论。蓝海,是一种比喻之意,静谧而博大,给人无尽想像的空间。它指的是企业完全脱离血腥竞争的红海状态,拥有一片崭新的市场空间。企业能获取最理想的利润空间,既能实现成本领先又能实现差异化,它完全突破了传统波特竞争理论的要么走成本领先之路,要么只能实行差异化带来的困境。如何找到蓝海即如何发现新的市场空间,是蓝海战略的基本内容。成都圣吉尔建材有限公司从国家提倡支持和鼓励发展的项目中,从北京奥运场馆建设用材中发现了蓝海,并开始执着追求……
The cornerstone of the blue ocean strategy is based on the new economic theory, whose essence is endogenous growth theory. Blue Ocean, is a metaphorical meaning, quiet and broad, giving the imagination of endless space. It refers to the business completely out of the bloody competitive state of the Red Sea, with a brand new market space. Enterprises can get the most ideal profit space, which can not only lead the cost but also realize the differentiation. It completely breaks through the traditional Porter competition theory or takes the path of cost leadership or can only implement the difficulties caused by differentiation. How to find the blue ocean that is how to find new market space, is the basic content of blue ocean strategy. Chengdu St. Gil Building Materials Co., Ltd. from the country to promote support and encourage development projects, from the Beijing Olympic stadium construction materials found in the Blue Ocean, and began persistent pursuit ...