当前,随着国有企业改革的逐步深入和经济体制的不断完善,国有企业在发展中遇到了许多新情况和新问题,这就需要企业领导者必须紧跟时代要求,创新思维,积极探索国有企业管理的新模式。在这一过程中,重视新闻宣传工作,充分发挥新闻宣传在企业管理中的引导作用,就显得尤为重要。笔者认为,国有企业的改革发展离不 At present, with the gradual deepening of the reform of state-owned enterprises and the constant improvement of the economic system, state-owned enterprises have encountered many new situations and problems in their development. This requires that business leaders must keep up with the requirements of the times, innovate their thinking, and actively explore state-owned enterprises New model of management. In this process, it is particularly important to attach importance to news propaganda work and give full play to the guiding role of media in enterprise management. The author believes that the reform and development of state-owned enterprises leave