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随着社会经济的高速发展,多媒体技术发生了翻天覆地的变化。在多媒体时代的推动下,传统广播媒体如果要在激烈的竞争中得到突破,就必须要认清多媒体目前发展的趋势,要抓住多媒体发展的实际情况,找准自己的位置,有效结合多媒体,进行创新改革。不仅可以提升广播节目的数量,还能一定程度的提升质量,积极顺应多媒体渗透与融合的趋势,为传统广播媒体开拓新的发展空间。
With the rapid social and economic development, multimedia technology has undergone tremendous changes. Under the impetus of the multimedia era, if the traditional broadcasting media is to break through in the fierce competition, it is necessary to recognize the current trend of multimedia development. It is necessary to grasp the actual situation of multimedia development, identify its own position, effectively integrate multimedia, Carry out innovation and reform. Not only can it enhance the number of radio programs, but also improve the quality to a certain extent and actively comply with the trend of multimedia infiltration and integration, so as to open up new development space for traditional broadcasting media.