中国的化妆品市场是全世界最大的新兴市场,在短短的20多年里,其化妆品行业从小到大,由弱到强,从简单粗放到科技领先、集团化经营,全行业形成了一个初具规模、极富生机活力的产业大军。其中,护扶品是整个化妆品行业中发展最快的一个细分市场。近几年来,中国护肤品行业以年均15%以上的速度递增。目前,中国人均护肤品消费水平仅为28元/年。而在经济发达的国家,人均护肤品年消费是36美元~70美元,折合人民币为300元 China’s cosmetics market is the world’s largest emerging market, in just 20 years, its cosmetics industry from small to large, from weak to strong, from simple to extensive technology leadership, group management, the industry formed a beginning Scale, full of vigor and vitality of the industrial army. Among them, care products is the fastest growing cosmetic industry in a market segment. In recent years, China’s skin care industry to an average annual rate of 15% or more. At present, China’s average per capita consumption of skin care products is only 28 yuan / year. In economically developed countries, annual per capita consumption of skin care products is 36 US dollars to 70 US dollars, equivalent to 300 yuan