营销活动评估专题通过建立基于ROI指标体系的投入产出评估方法,致力于构建营销活动闭环分析体系,减少人为干预流程,实现以监控为手段调控营销实施环节,以评估为依据深化营销分析、辅佐营销策划,通过不断的经验沉淀助力建立更优的营销活动、实现更高的活动效益。 Marketing activities evaluation topics Through the establishment of an input-output evaluation method based on the ROI indicator system, we are committed to establishing a closed-loop analysis system for marketing activities, reducing man-made intervention processes, and implementing monitoring and control as a means of marketing implementation. Based on the assessment, we deepen marketing analysis and help Marketing planning, through the constant precipitation of experience to help create a better marketing campaign to achieve higher activity benefits.