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大工业生产背景下的现代包装设计,标准化、统一化和格式化的形式越来越多,缺少了其差异性、趣味性和生动感,所以传统艺术形态在现代包装设计中的研究和应用显得是那么的迫切和紧要。对传统艺术形态进行归纳与思考,通过分析传统艺术形态与现代设计在本质上所具有的共通点,论证在现代包装设计中传统艺术形态的延展与传承。现代包装设计中其从形式上和意识形态上烙上传统艺术印记;将这种传统艺术印记的营养,充分灌注到现代包装设计中,从而开辟一条既对传统文化的基因进行了传承,又体现其时代感,使现代包装设计有更宽广的思维方式,有更出神入化的思想境界。
In the background of large-scale industrial production, there are more and more forms of modern packaging design, standardization, unification and formatting, which lacks the differences, interestingness and vividness. Therefore, the research and application of traditional art forms in modern packaging design appears It is so urgent and urgent. Through the analysis of traditional art forms and modern design in essence have common ground, demonstrated in the modern packaging design of the traditional art forms of extension and inheritance. In the modern packaging design, it is branded with traditional art imprinted formally and ideologically; the nutrition of traditional art imprinting is fully infused into the modern packaging design so as to open up a new way of inheriting and inheriting the genes of traditional culture Its sense of the times, the modern packaging design has a broader mode of thinking, more ideological realm.