1985年创刊之初,重庆晚报就提出“愿作报春燕,飞入百姓家”,决心“贴近百姓,诚信办报”,办一张面向市民,反映群众呼声,有浓厚生活气息的报纸。无论报业市场如何纷繁变幻,重庆晚报始终坚守责任媒体的宗旨,坚持正确的新闻理念,坚持正确的新闻价值取向,坚守正确的社会道德价值观, At the beginning of its publication in 1985, Chongqing Evening Post put forward “Willing to make a newspaper for Spring and fly into people’s homes.” It was determined to “bring people close to the people and do business in good faith,” and set up a newspaper for the public that reflected the public’s voice and had a strong life style. No matter how many changes in the newspaper market, Chongqing Evening News has always adhered to the responsibility of the media’s purpose, adhere to the correct concept of the news, uphold the correct news value orientation, adhere to the correct social values,