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2000年的美国总统大选虽然输赢难辨,但一个确定的赢家早已出现:美国地方电视台。在这个闹忙激烈的总统大选年,美国地方电视台正在收获历史上耗资最多的总统大选带来的丰厚红利。依靠充足的软资金(部分来自联邦政府,大部分来自利益集团),2000年共和党和民主党以及一些特殊利益团体加入了总计8.5亿美元的政治广告战,目标是争取摇摆不定的选民,争取被称为“沙场”,即可能影响大选结果的一些州的选票。
Although the 2000 U.S. presidential election won or lost a winning or losing chance, one sure winner has already appeared: U.S. local television station. In this busiest presidential election year, local television stations in the United States are reaping the generous bonuses brought by the most expensive presidential election in history. Relying on sufficient soft cash (partly from the federal government, mostly from interest groups), Republicans and Democrats and some special interest groups joined the $ 850 million political advertising campaign in 2000 with the aim of securing wavering voters for what they called A “battlefield,” a ballot for some states that could affect the outcome of the election.