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书法产业是在全球创意产业热潮背景下发展兴起的。目前对书法产业的认知,仍然局限在以书法本体为主的传统观念中。在大书法观念中,也仅仅是从中国文化角度进行阐述,往往忽略了全球经济一体化过程中有关民族身份认同、视觉艺术形态等问题。这些问题是中国书法产业走向世界不可回避的问题。对中国书法产业的概念加以界定和分类,也应该从这个几个方面入手。
Calligraphy industry is the rise of the global creative industry boom. The current understanding of the calligraphy industry is still confined to the traditional concept of the main body of calligraphy. In the concept of large calligraphy, it is only elaborated from the perspective of Chinese culture, often neglecting issues such as national identity and visual arts in the process of global economic integration. These problems are unavoidable problems that Chinese calligraphy industry goes to the world. To define and classify the concept of Chinese calligraphy industry should also start from these aspects.