2011年成都已经拥有了一定规模的高端卷烟消费群体,并且这种需求不断扩大,高端卷烟市场发展潜力很大。正是看准了当时的消费趋势,湖南中烟“和天下”品牌于当年5月进入成都市场。上市以来,我们与湖南中烟密切协作,制定了详细的营销策划方案。在选点方面,我们把品牌推介能力、店面形象、店铺位置等重要因素作为硬指标,始终坚持精细选 In 2011, Chengdu already had a certain size of high-end cigarette consumer groups, and this demand has been expanding, and the high-end cigarette market has great potential for development. It is precisely at the time the consumer trends, Hunan Tobacco “and the world ” brand in May that year to enter the Chengdu market. Since its listing, we have worked closely with Hunan Tobacco to develop a detailed marketing plan. In the selection of points, we introduce the brand promotion capabilities, store image, store location and other important factors as a hard indicator, always adhere to the fine selection