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作为全球轮胎替换专家——美国固铂轮胎,前不久,启动了2008年娱乐营销计划。这一计划使得固铂和中国消费者的距离比任何竞争对手都近,其中最引人关注的是充分利用大众营销的策略,在一些非传统轮胎行业营销的领域,独树一帜,利用新兴媒体和非常规的营销方式将品牌知名度在最快时间内提升,开启了轮胎企业借助唱片公司营造品牌形象之先河。黑色的轮胎是如何借助色彩斑斓的舞台展现其产品的精髓呢?固铂能够更准确地把摸到中国消费者的需求吗?带着诸多的好奇和疑问,本刊记者专程采访了固铂轮胎中国区总经理辜思历先生。
As a global tire replacement expert - the United States Cooper Tire, not long ago, launched the 2008 entertainment marketing plan. This plan makes Cooper and Chinese consumers closer than any of their competitors, the most interesting of which is to take full advantage of the mass marketing strategy. It is unique in some areas of non-traditional tire industry marketing, using emerging media and very Regulated marketing will enhance brand awareness in the fastest time, opened the tire company with a record company to create a precedent for the brand image. How black tire with its colorful stage to show the essence of its products? Cooper more accurately touch the needs of Chinese consumers do? With a lot of curiosity and doubt, the reporter made a special trip interviewed Cooper Tires Mr. Gu Si Li, general manager of China.