8D00年的玉文化和群众基础,拥有巨大的消费者,但至今没有一个市场领导者,为什么不可以有一个同仁堂之类的品牌呢?品类探索玉石最有可能成为中国大众的奢侈品,而奢侈品的附加价值是品牌塑造的优先选择,这条路是理所当然的吗?江苏省8城市1200份问卷调查,72%的人最关注玉石品质,首次购买和多次购买的人没有明显差别。购买动因比较分散,装饰、送礼、保平安列前三位,但占比未超过70%,原因是知识的门槛太高。 8D00 years of grower and demystification, has a huge consumer, but so far there is no market leader, why can not have a Tong Ren Tang brand it? Category Jade exploration is most likely to become the Chinese luxury, and luxury Add value of products is the brand choice of the first choice, the road is taken for granted? Jiangsu Province, 1200 cities in 1200 questionnaires, 72% of people are most concerned about the quality of jade, the first purchase and repeated purchases of people no significant difference. The motivation to buy more scattered, decoration, gifts, Paul safely ranked the top three, but not more than 70%, because the threshold of knowledge is too high.