随着当前社会经济的发展和完善,市场经济得到了有效的发展和进步,对于我国的供电经营体制产生着直接的影响,同时,随着现阶段电力市场的不断完善,供电企业在实际的工作中逐渐向管理型方向发展,因此,供电企业需要加强对于电力营销活动开展的重视,从根本上改变传统以及树立良好的电力营销理念,加强供电企业的竞争优势以及发展优势,以此来提高社会经济效益。本文主要就对供电企业电力营销管理策略与实施措施进行探讨和分析。 With the development and improvement of the current social economy, the market economy has been effectively developed and improved, which has a direct impact on the power supply management system in our country. At the same time, with the constant improvement of the electricity market at the present stage, the actual work of the power supply enterprises Therefore, the power supply enterprises need to strengthen their emphasis on power marketing activities, fundamentally change the traditional and establish a good concept of power marketing, power supply companies to enhance the competitive advantage and development advantages, in order to improve the community Economic benefits. This article mainly discusses and analyzes the power marketing management strategies and implementation measures of power supply enterprises.