【案例摘要】本案例是上海市民政局为了2007年世界夏季特殊奥林匹克运动会成功地在上海举行而策划和执行的一系列重大公关活动。2007年世界夏季特殊奥林匹克运动会(以下简称“特奥会”)是2007年上海的一大盛事, [Case Summary] This case is a series of major public relations activities planned and implemented by Shanghai Municipal Civil Affairs Bureau in order to successfully hold the 2007 Summer Special Olympics World Games in Shanghai. 2007 World Summer Special Olympics (hereinafter referred to as “Special Olympics”) is a major event in Shanghai in 2007,