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据有关部门分析,去年我国化妆品市场销售总额约为140亿元,比上年增长18%,今年我国化妆品市场将继续呈持续稳定增长的势头,预计增长率约40%,到2000年销售总额将达到500亿元。化妆品市场持续增长的主要原因,是近年来人们生活水平的提高,可支配支出不断增强,以及生活观同审美观的改变,对化妆品的需求趋向名牌、质优以及多样化。同时,由于化妆品行业利润较高,吸引生产厂家积
According to the analysis of relevant departments, the total sales volume of China’s cosmetics market was about 14 billion yuan last year, an increase of 18% over the previous year. This year China’s cosmetic market will continue to show a momentum of sustained and steady growth. It is estimated that the growth rate will be about 40%, and the total sales volume will reach 2000. Reached 50 billion yuan. The main reasons for the continuous growth of the cosmetics market are the improvement of people’s living standards in recent years, the ever-increasing disposable expenditure, and the change in the aesthetic outlook of life. The demand for cosmetics tends to be famous, high quality and diverse. At the same time, due to the higher profits of the cosmetics industry, it attracts manufacturers