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随着互联网的发展与人们生活水平的提高,电子商务已经成为了当前购物的新热点,各种网店纷纷建立,不断满足人们购物的需求。淘宝网店是我国最大的电子商务平台,网中个人卖家数量超过600万,同一类型的店铺数不胜数,因此网店面临巨大的竞争压力。而要提高自身竞争力、吸引更多的顾客,网店形象设计是首要的。本文以淘宝网店为例,在对电子商务发展概况进行介绍的基础上,提出了网店形象包装设计的原则与方法。
With the development of the Internet and the improvement of people’s living standards, e-commerce has become a new hot spot in the current shopping. Various online shops have been established to meet the needs of people’s shopping. Taobao shop is China’s largest e-commerce platform, the number of individual sellers in the network more than 6 million, the same type of shops numerous, so the shop is facing tremendous competitive pressure. To improve their competitiveness and attract more customers, online shop image design is paramount. This paper takes Taobao shop as an example, based on the introduction of the development of e-commerce, puts forward the principle and method of online shop image packaging design.