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大学生作为国家未来的建设者和接班人,其政治社会化程度直观反映出国家政治体系的发展水平。自媒体的出现,改变了大学生政治参与的观念及方式,也对其政治认同产生巨大的影响。从模因论的视角来看,自媒体中的政治信息作为一种强势模因,通过同化-记忆-模仿-传输四个阶段影响大学生的意识形态,从而形成大学生的政治认同。因此,培育强势的政治模因将成为提高自媒体时代大学生政治认同的重要途径。
As the builders and successors of the country’s future, the degree of political socialization of college students directly reflects the level of development of the national political system. Since the emergence of the media, it has changed the concept and method of political participation of college students and has also had a huge impact on their political identity. From the perspective of memetics, political information in the media as a powerful meme, through the assimilation - memory - imitation - transmission of four stages affect the ideology of college students, thus forming the political identity of college students. Therefore, cultivating a strong political memes will become an important way to improve the political identity of college students from the media age.