《新闻发布概论》刘建明清华大学出版社2006年1月定价:45元作为新闻发言人的培训教材,本书既重视对新闻发布活动的理论阐释,又介绍了新闻发布会的操作规程,探讨了新闻发布理念和运作方式。突出知识性、理论性和技能性,对新闻发布机构的日常工作、新闻发言人的操作要领和媒体的 “Introduction to Press Release” Liu Jianming Tsinghua University Press January 2006 Price: 45 yuan as a spokesman for the training materials, this book not only attached importance to the news release activities of the theoretical explanation, but also introduced the press conference operating procedures, discussed Press release concept and mode of operation. Highlight the knowledge, theory and skills, the daily work of the press release agencies, spokesman’s operating essentials and the media