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2015年国内玩具的零售市场规模约为650亿元人民币,近年来中国玩具市场增幅大约在10%-15%。目前,我国14岁以下儿童有2.22亿人,预计二孩政策实施后每年新增婴儿2000万,未来两三年国内玩具市场增速将加快。虽然玩具行业长远发展前景被看好,但玩具品牌方在广告投放方面却表现得谨慎小心,据CTR最新玩具行业投放数据显示:2016年上半年玩具行业整体投放量同比2015年下降29%,回归到2014年上半年水平。近几年玩具行业呈上升趋势,2015年投放量增长
In 2015, the retail market of domestic toys is about 65 billion yuan. In recent years, the growth rate of China’s toy market is about 10% -15%. At present, there are 222 million children under the age of 14 in our country. It is estimated that 20 million new babies will be added each year after the second child policy is implemented. The domestic toy market will accelerate in the next two to three years. Although the toy industry’s long-term development prospects are optimistic, but the toy brand side in the advertising has shown cautious, according to CTR latest toy industry put data show that: the toy industry in the first half of 2016 as a whole decreased by 29% from 2015, return to First half of 2014 level. In recent years, the toy industry has been on the rise with an increase in volume in 2015