“Steve,你得明白,我们针对的是早期的使用者”。当我怀疑地看着一个昂贵但功能很少的新产品时,该产品的负责人对我这么说。在这个科技时代,早期的使用者通常意味着那些倒霉的geek (geek原指奇怪的不可思议的人,或是在狂欢节进行奇怪表演的小丑。而现在geek也指一个具有极高能力、对计算机与网络的痴迷有时会达到不正常状态的人,类似于我们所说的“发烧友”),他们为并不完善的新产品付出高价。 “Steve, you have to understand that we are targeting early adopters.” When I looked suspiciously at an expensive new product with few features, the person in charge of the product told me so. In this age of technology, early users usually meant unlucky geeks, strangely weird people, or clowns who performed weird shows during a carnival, and geeks now also refer to a person who has the highest ability to work on a computer The obsession with the internet can sometimes reach an anomie, similar to what we call an “enthusiast”) who pay high prices for imperfect new products.