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一般来说,夏季是商场的销售旺季,但此时对于冬季服装来说,则是惨淡经营的冰冻期。常州 A 商城在2003年7月10日至8月10日,举办“羊绒衫”节,在炎炎夏季中创下了羊绒衫柜组日均销售20万元的记录。同样是反季节降价销售的老套做法,但常州 A 商场“羊绒衫”节却把降价促销做成了精品。建立淡季主题活动2003年的夏季,推主题、卖特色成了常州各家商场在黄金季节竞争的主要手段。常州 A 商城也推出了自己的主题活动,出人意料的是,他们并没
In general, the summer is the shopping season, but at this time for the winter clothing, it is dismal business frozen period. Changzhou A Mall in July 10, 2003 to August 10, held “cashmere sweater ” section, in the hot summer hit a daily average of 200,000 yuan cashmere sweater cabinet sales record. The same is the old-fashioned anti-season price cuts, but Changzhou A mall “cashmere sweater ” section made the price promotions made of fine. The establishment of the off-season theme activities In the summer of 2003, pushing the theme, selling characteristics has become the main mall in Changzhou competition in the prime season means. Changzhou A Mall also launched its own theme activities, surprisingly, they did not