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每当一个城市举办国际体育赛事,这个城市就成为全球新闻焦点,对城市形象而言难道不是宣传推广吗?《新民周刊》:姜总,每次大型国际体育赛事结束,你会总结一下收获吗?姜澜:这个问题让我想起辛弃疾的两句词:一句是东风夜放花千树,我可以用它来形容赛事,热闹,壮观,欢乐,全民狂欢。另一句是众里寻他千百度,蓦然回首,那人却在,灯火阑珊处。“那人”是谁?从第一个层次上说,“那人”包括
Whenever a city to host international sports events, the city has become the focus of global news, the city’s image is not to promote it? “Xinmin Weekly”: Jiang, every major international sports event, you will sum up the harvest it Jiang Lan: This question reminds me of two sentences of Xin Qiji: One is a flower of the east of China spent thousands of trees, I can use it to describe the events, lively, spectacular, joyous, and public carnival. Another is the public to find him thousands of Baidu, suddenly look back, that person is, the dim light. Who is that man? From the first level, “man” includes