论文部分内容阅读
当今国际市场竞争激烈,企业要想加快产品销售的速度,推销人员的确需要研究一下推销术,本文介绍国外四大公司的推销大王成功之道,意在为我们企业的推销人员提供经验,在推销产品中减少失误,增大成功率。一、推销应有长远眼光。日本索尼公司初创业时,曾生产出一种电晶体收音机。当盛田昭夫满怀希望带着这种价值29.95美元的小型电晶体收音机到美国大都市纽约推销时,没想到得到的却是冷遇和奚落。批发商说:“你们
In today’s fierce competition in the international market, companies need to speed up product sales, and salespeople do need to research marketing techniques. This article describes the success of the four big companies in the world in selling their kings. It is intended to provide experience for the salespeople in our enterprises and to promote sales. Reduce errors in products and increase success rate. First, marketing should have a long-term perspective. When Sony Corporation of Japan first started its business, it produced a transistor radio. When Akio Morita was full of hope to bring this $29.95 small crystal radio to the American metropolis of New York for sale, he did not expect it to be cold and depraved. The wholesaler said: "You