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课程介绍本课程通过对企业的现实状况进行深入的研究分析,在改变企业决策层的商业格局与审美视角的同时,通过从格局到品牌、到战略、到商业模式、到管理运营、到产品、到营销、到渠道、到服务、到循环复制—10大微创新商业创意思维系统的历练与优化;以点破线,以线开面;以面创体;以小搏大,以弱搏强;以无搏有,以微成渐;逐步打破营销传统思维对“人性的弱点”的利用,充分挖掘、调动、鼓励人们发挥“人性的优点”;
Course Introduction This course, through in-depth research and analysis of the actual situation of the enterprise, changes the business pattern and the aesthetic perspective of the decision-making level of the enterprise. From the pattern to the brand, to the strategy, to the business model, to the management and operation, to the product, To marketing, to the channel, to the service, to the cycle of replication-10 micro-innovative business thinking and experience of the creative system optimization; to break the line to the line to open; to create a body; We should gradually break the traditional marketing thinking on the use of the “weaknesses of human nature” and fully excavate, mobilize and encourage people to play “the merits of human nature.”