论文部分内容阅读
由于一些小型公司缺乏实践知识,以及企业自身专业技能的不足,而不能在因特网上开展业务。下面的方法可以给那些正在考虑把他们的业务推向网上的经理们提供一些有益的思索。 1.明确目的 商业网站通常服务于以下其中的一个或多个目的: ·做广告——提供一个介绍该公司产品和服务的概述 ·市场推销——提供该公司产品和服务的详尽信息,例如在线宣传册 ·报价单——为顾客提供网上报价服务 ·销售——提供在线销售服务 ·服务顾客——为顾客的反馈提供一条途径,处理投诉、听取意见以及解答疑问
Some small companies can not do business on the Internet because of their lack of practical knowledge and the lack of their own professional skills. The following approach can give some helpful thinking to managers who are considering putting their business online. 1. A Clear Purpose A business website typically serves one or more of the following: • Advertising - Provides an overview of the company’s products and services • Marketing - Provides detailed information about the company’s products and services, such as online Brochures · Quotations - online quoting service for customers · Sales - providing online sales service · serving customers - providing a way for customer feedback, handling complaints, listening to comments and answering questions