创新是指在特定环境与时间内带来新意,并且能够为用户和供应商创造价值的一种可靠产品。今天,随着苹果和谷歌等公司的名字频频占据媒体头条,并吸引全球商业主管的关注,“创新”这个词语几乎成了每一本专业杂志、期刊以及每一间会议室的常客。属于创新的时代似乎已经到来,并将在商界产生巨大反响,但事实并非如此。创新的战略价值备受关注,却鲜有企业知道怎样让它变成一项可靠且可重复的商业实践— Innovation is a reliable product that brings new ideas in a specific environment and time, and creates value for users and suppliers. Today, as the names of companies such as Apple and Google frequently dominate the headlines and attract the attention of business executives around the world, the term “innovation” has become almost a frequent visitor to every major magazine, journal, and conference room. It seems that an era of innovation has arrived and will have a huge repercussion in the business world, but this is not the case. Much attention has been paid to the strategic value of innovation, but few companies know how to make it a reliable and repeatable business practice -