传播解决的是让消费者想买的问题,而在此之前,还必须要让消费者能够买得到,而且是方便地买到,这是营销环节所必须解决的问题。也就是说要调动渠道、终端的积极性,使他们能够尽快地将货物铺满终端。 Communication is to solve the problem that consumers want to buy, and before that, but also to make consumers can buy, and is easy to buy, which is the marketing aspects must be solved. In other words, to mobilize the enthusiasm of the channel, the terminal, so that they can be quickly covered with goods terminal.