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医院面对全球化大背景的前提下,随着医院走向市场,医疗服务的竞争越来越严峻,民众对医院管理水平与服务理念的不断提高,规范医疗服务费用,有品质的医院形象,这样的品牌医院不仅有利于医院的生存和发展,也是对患者利益的保护与负责。完善医院收费管理是医院形象的载体,是医院得以沿续发展的必然。只有加强收费管理才能有效促进构建医院的品牌。
Facing the background of globalization, with the hospital going to the market, the competition of medical service is getting more and more serious. People are constantly improving the management level and service concept of the hospital, standardizing the cost of medical service and having a good hospital image, The branded hospitals are not only conducive to the survival and development of hospitals, but also the protection and responsibility of patients’ interests. Improve the hospital charges management is the carrier of the hospital image, is the inevitable development of the hospital along. Only by strengthening the management of fees can effectively promote the building of the hospital’s brand.