打造富有个性的企业品牌是每个企业最关键的事情,但是往往我们会陷入一些误区,比如有些企业认为广告能够“轰”出一个品牌,但是那只是品牌的知名度提高了,究竟品牌的价值含量有多大?当我们与麦当劳、IBM 等优秀公司相比时,我们国内企业称得上优秀品牌的公司真是寥寥无几。 Creating a corporate brand with individuality is the most critical issue for every company, but often we fall into a number of misunderstandings. For example, some companies think that advertising can “boom out” a brand, but that’s just how brand awareness has increased. How much is the value content? When we compare with other outstanding companies such as McDonald’s and IBM, there are very few companies in our country that claim to be excellent brands.