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想象力,早已不是艺术或文学活动的专有词汇,它在商业和消费领域的作用可谓无孔不入。一个书商在策划某一本书籍的过程中,要想取得成功,就必须对市场的预期做出准确的判断。这一判断的基础除了作品传统意义上的价值之外,
Imagination is no longer a proprietary vocabulary for art or literary activities. Its role in the commercial and consumer fields is pervasive. In order to succeed in the planning of a certain book, a bookseller must make accurate judgments about the market’s expectations. The basis of this judgment is in addition to the traditional value of the work.