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美国是全球最大的成衣市场,年销售额逾1770亿美元。由于美国工资水平高,制衣商为了降低成本,将部分制衣厂生产线移至海外,以满足美国庞大的成衣市场需求。 美国的成衣市场十分庞大,且竞争异常激烈。由于压价情况严重,贸易条件苛刻,因此要成功开拓美国市场,必须付出很大的努力。此外,美国对成衣进口的限制十分严格,均实行配额和通关保证金等一系列保护措施,而且付货、清关等程序繁复,商家宜多加注意。 在过去10年间,美国经济蓬勃增长,国民购买力提高,服装消费水平很高。平均每户每月的服装支出为175美元,占总开支约4.1％。
The United States is the world’s largest garment market with annual sales of more than US$177 billion. Due to the high level of wages in the United States, garment makers moved some garment factory production lines overseas in order to reduce costs, so as to meet the huge garment market demand in the United States. The clothing market in the United States is very large and the competition is fierce. Due to the severe price cuts and the harsh terms of trade, successful efforts must be made to open up the U.S. market. In addition, the U.S. imposes strict restrictions on the import of garments. They all implement a series of protection measures such as quotas and customs clearance deposits. Moreover, due to complicated procedures such as delivery and customs clearance, businesses should pay more attention. In the past 10 years, the U.S. economy has grown rapidly, the purchasing power of the people has increased, and the level of clothing consumption has been high. The average monthly clothing expenditure per household is 175 US dollars, accounting for about 4.1% of the total expenditure.