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在旅游活动过程中,导游起主导作用,导游服务的质量关系到整个旅游产品的质量。他们的服务质量直接影响着游客的旅游消费行为,进而关系到旅行社的生存与发展。如何提高旅游服务质量是一个很受业界关注的问题。同时,每个人都想不断的充实自己、武装自己,尤其是一向被人们认为吃青春饭的导游,只有提高自己的综合素质,把自己培养成有道德、有修养、有文化、有学识的综合型人才,才能树立长期的从业愿望。本文以大连市为例,对提高该地区导游人员的综合素质进行阐述.
In the process of tourism activities, guides play a leading role, the quality of tour guides related to the quality of the entire tourism product. Their service quality directly affects the tourists’ tourism consumption behavior, which in turn is related to the survival and development of travel agencies. How to improve the quality of tourism service is a subject of great concern to the industry. At the same time, everyone wants to constantly enrich themselves and arm themselves. In particular, tour guides who have always been regarded as having a youthful meal can only improve their overall quality and develop themselves into a combination of morality, self-cultivation, culture and knowledge Type of talent, can establish long-term desire for employment. Taking Dalian as an example, this article elaborates on improving the comprehensive quality of tour guides in this area.