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近年来,我国保险电子商务市场飞速增长,2010年市场规模达到217.9亿元,同比增长95.7%。在业务发展的同时,相关保险公司的品牌影响力也得到了大幅提升,并且形成了“以宣传促业务,以业务养宣传”的良性循环。国内创新业务发展较快的保险公司已经将网销业务扩建成为电子化直销渠道,使保费创造能力得到极大的提升。
In recent years, China’s rapid development of insurance e-commerce market, the market size in 2010 reached 21.79 billion yuan, an increase of 95.7%. At the same time of business development, the brand influence of the relevant insurance companies has also been greatly enhanced, and a virtuous circle of “propaganda and business promotion and business promotion” has been formed. Insurance companies with a rapidly growing domestic innovation business have expanded their online sales business into an electronic direct sales channel, greatly enhancing their ability to create premiums.