除了“眼球指数”,还应该有更细致有效的评价体系。随着越来越多的全球性体育赛事的出现,赞助逐渐成为了一种被广泛应用的营销媒介手段。赞助营销在早期主要是为了提高公司或品牌的知名度,为此,赞助商往往投入巨资以制造出其品牌超强覆盖的印象。但现在赞助已经不再仅仅是简单? In addition to “eye index”, there should be more detailed and effective evaluation system. With the emergence of more and more global sports events, sponsorship has gradually become a widely used means of marketing media. In the early days, sponsorship marketing was primarily aimed at raising the profile of a company or brand, for which sponsors often invested heavily in creating the impression that their brand was overwhelming. But now the sponsorship is no longer just simple?