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21世纪是一个文化主导的世纪。我国目前已开始由经济型社会向文化型社会过渡,消费者在消费过程中更加强调一种文化,当消费者在消费时产生愉悦、激动、乐趣时,企业才能真正建立起消费者的品牌忠诚度。因此,企业的品牌文化力已成为未来企业的第一竞争力,正是从这个意义上说,21世纪的企业之间的竞争,最根本的是品牌竞争,是品牌文化的竞争。
The 21st century is a culturally dominant century. At present, China has started to transition from an economy-based society to a cultural-oriented society. Consumers emphasize more on a culture of consumption. Consumers can truly establish their brand loyalty when they consume something that is pleasurable, exciting and fun degree. Therefore, the brand culture power of enterprises has become the first competitiveness of future enterprises. It is in this sense that the competition among enterprises in the 21st century is, at the most fundamental, brand competition and brand culture competition.