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据6月21日《今晚报》,北京某制药公司井冈山分公司从当地招来30多位花季少女,为一种药膏做现场促销广告:女孩们当着观众的面,用烧红的电炉灼伤手指手掌,脸上露出痛苦难耐的神情,然后把药膏涂在伤处,便说不疼了。三天痊愈后,这些女孩又必须再次自伤。也许决策者精于三十六计,将美人计与苦肉计融于一炉,靠引起观者同情而售出一点药膏。但这种广告既没有人性,又没有艺术性,只是一种残忍的商业技巧的贩卖,很难给受众留下好印象。
According to the “Evening News” on June 21, a pharmaceutical company in Jinggangshan, Beijing, attracted more than 30 young girls from the local area to make a promotional advertisement for an ointment. The girls, in front of the audience, burned their fingers with a hot red electric stove Palms, his face showing painful pathetic look, and then coated in the wound ointment, then say no pain. After three days of healing, these girls have to be self-inflicted again. Perhaps the decision maker is skilled at thirty-six, the beauty of dollars and bitter dollars into a furnace, by the viewer sympathetic and sold a little ointment. However, this kind of advertisement is neither human nor artistical, it is just a sale of cruel commercial skills and it is difficult to make a good impression on the audience.