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如果说三年前营销模式转变的主导权还在企业自己手中,那么现在企业已失去了主导权,变或不变不再是一个需要研究的问题,如何变才是企业需要深入思考的问题。2006年,专栏作家托马斯·弗里德曼所写的《世界是平的》,成为当时最火的商业书籍,他相信世界已经被新技术和跨国资本碾成一块没有边界的平地。“世界是平的”这个概念在当时对我们来说还很遥远。2011年,淘宝“双11”的销售额为33.6亿元;2012年,淘宝“双11”的销售额达到191亿元;2013年,淘宝“双
If the dominant marketing power of the marketing model is still in the hands of the enterprises three years ago, now the enterprises have lost their dominance. Changing or not changing is no longer a question that needs to be studied. How to become a leader is a problem that enterprises need to think deeply. In 2006, columnist Thomas Friedman wrote The World Is Flat, becoming the hottest commercial book of that time, and he believes the world has been crushed by new technologies and transnational capital into a plain without borders. The concept that the world is flat is still far from us for us. In 2011, Taobao ”double 11 “ sales of 3.36 billion yuan; 2012, Taobao ”double 11 “ sales reached 19.1 billion yuan; in 2013, Taobao ”double