过去中国企业在以营销为本的理念的指导下,取得了不俗的市场业绩。但当前大多数中国企业面临着更多的新的营销难题:营销费用的大量投入不能换来销售收入的持续增长,厂商关系越来越复杂,以营销队伍的增加来实现收入增加的方法失效,整体营销绩效下降,营销队伍的管理难度加大,来自跨国公司的竞争压力越来越大……这一切表明以传统营销为本的经营思路已经走到了尽头,传统营销带来的价值创造已经见顶,中国企业必须转变营销思路,从感性、 Chinese enterprises in the past under the guidance of the idea of ​​marketing-oriented, and achieved good market performance. However, at present, most Chinese enterprises are facing more new marketing problems: a large investment in marketing costs can not be in exchange for the continuous growth of sales revenue, the relationship between manufacturers is more and more complicated, the method of increasing the revenue with the increase of marketing teams fails, Overall marketing performance decline, marketing team management more difficult, competition from multinational companies more and more pressure ... All this shows that traditional marketing-based business ideas have come to an end, the value created by traditional marketing has seen Top, Chinese enterprises must change marketing ideas, from the emotional,