我国茶叶种植规模和茶叶产量一直位居世界前列,而且还在继续扩大当中。与此同时,随着我国经济的快速发展,人们生活水平的大幅提高,健康饮食逐渐受到人们的重视,茶叶作为众所周知的健康饮品,正在回归到普通人的日常生活中。然而有关数据显示,我国的年人均饮茶量却很低。我国茶叶在流通和营销过程中,由于流通半径小、环节多、速度慢和没有规模化而不畅通,这又 The scale of tea cultivation and tea production in China has always been among the highest in the world, and it continues to expand. At the same time, with the rapid economic development in our country, people’s living standards have risen sharply, and healthy eating has gradually been taken seriously by people. As a well-known healthy drink, tea is being returned to ordinary people’s daily life. However, the data show that China’s per capita consumption of tea is very low. In the process of circulation and marketing of tea in our country, due to the small circulation radius, many links, slowness and lack of scale,