由于科技进步,产品内部功能和结构已经超出了一般消费者的认知能力,很多消费者也很多消费者根本不知道自己需要什么,很容易受广告宣传的影响。设计就是引导创造新的消费需求。通过设计来扩大产品销售可以取代通过消耗宝贵资源,破坏生态环境来换取利润的增长。本文对消费时代设计艺术何以作为做了展望。 Due to the progress of science and technology, the internal function and structure of products have exceeded the general consumer’s cognitive abilities. Many consumers and many consumers do not know what they need and are easily affected by advertising. Design is to guide the creation of new consumer needs. Expanding product sales through design can replace the growth in profits by consuming valuable resources and damaging the environment. This article looks at how design art in the consumer age should be considered.