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“一带一路”战略的提出,使得区域品牌竞争力变得更为分重要。延边地区资源丰富,具有很强的民族特色,对外交往较为频繁。但由于延边地区区域品牌建设较晚,存在较多问题,很大程度上阻碍了该地区区域品牌的发展。因此在“一带一路”背景下借鉴前人研究的理论基础上,本文借助SWOT分析工具,对延边地区区域品牌发展相关问题进行研究,并根据问题提出有针对性的建议。此项研究不仅有助于丰富相关领域的研究内容,也为延边地区区域品牌竞争力的提升提供帮助。
“Belt and Road” strategy put forward, making the regional brand competitiveness becomes more and more important. Yanbian region is rich in resources, has strong national characteristics, foreign exchanges more frequently. However, due to the late construction of regional brands in Yanbian, there are many problems that have hindered the development of regional brands in the region to a great extent. Therefore, on the basis of the theories of predecessors under the background of “One Belt and One Road ”, this paper studies the related issues of regional brand development in Yanbian by means of SWOT analysis tool and puts forward some suggestions according to the problems. This study not only helps to enrich the research content in relevant fields, but also helps enhance the regional brand competitiveness in Yanbian.