本文考察了亚洲的妇女在媒介行业的就业、晋升和亚洲媒介上的妇女形象问题。作者首先指出，亚洲媒介的唯一共性就是，文化和宗教传统全面制约着这一地区媒介对妇女的表现。除了某些例外，媒介对妇女的表现至今被装在一个统一的偏见的模子之中作者的观点是，妇女在媒介机构的就业情况近年来有所改善，亚洲很多国家的媒介机构雇佣了越来越多的妇女。但是，进入决策部门的妇女是极少数，而且妇女在媒介部门承担的工作常常是相对次要的。作者认为，尽管在媒介工作的妇女越来越多，却不能对媒介上歧视妇女的情况做根本性的改变，妇女不能进入决策层是一个主要的原因。在内容方面，作者认为，亚洲媒介上对妇女的表现近年来有缓慢的改善，但也有歧视的回潮。改善表现在新闻报道主题的变化、视角的扩大和价值观念的转变，回潮主要表现在广告中性暴露形象重新出现。作者还讨论了通过立法来管理媒介表现妇女形象的问题。 This article examines Asian women’s employment, advancement in the media industry and the image of women in the Asian media. The author first points out that the only common feature of the Asian media is that the cultural and religious traditions have a complete negative effect on the performance of women in the region by the media. With certain exceptions, the media’s performance on women has so far been embedded in a unified prejudice that the author’s view is that the employment of women in media agencies has improved in recent years and the media agencies in many Asian countries have hired more and more The more women. However, there are a very small number of women in the decision-making departments, and women’s work in the media sector is often of relatively minor importance. The author argues that women’s access to decision-making is a major factor, despite the growing number of women working in the media, which can not fundamentally change the situation of discrimination against women in the media. In terms of content, the author believes that the performance of women in Asian media has been slowly improving in recent years, but there is also a resurgence of discrimination. Improved performance In the news coverage of the theme of change, the expansion of perspective and changes in values, the resurgence mainly in the advertising of the image of sexual exposure re-emerged. The author also discusses the issue of regulating the representation of women in the media through legislation.