PART A:产品需求变化研究 1、购房者看重要素的变化:房产价格和地段 04年房交会达到顶峰,有近三成的购房者将其作为最看重的购房要素,但同时我们也发现购房者对房价的看重程度已经一年不如一年,06年最看重房价的比例比去年又降了5个百分点。购房者对地段的看重程度首次超过了房价,毕竟在杭州这个不同板块价格差距较大的城市里,板块是决定房价的较大因素,看重板块从一定程度上也可以理解为是看重房价的侧面反映。随着购房理念的日益成熟和房产市场的发展,购房者看重要素也在发生值得玩味的变化。自 PART A: Study on the Change of Product Demand 1. Property buyers value the change of important factors: the real estate price and lots have reached its peak in 2004, with nearly 30% of property buyers regard it as the most important purchase factor, but at the same time, we also find that property buyers The degree of importance of price has been less than a year a year, the proportion of the most valued house prices in 2006 than last year dropped by 5 percentage points. Buyers for the first time the value of the lot more than the price, after all, in Hangzhou, the price difference between the different sections of the larger plate, the plate is a larger factor in housing prices, the plate from a certain extent, can be understood as the price side is valued reflect. With the growing maturity of the concept of home buyers and the development of the real estate market, home buyers value important factors are also interesting changes occur. from