论文部分内容阅读
随着新媒体和新技术的发展,媒体集团一般均拥有多种形态的媒介传播渠道,实行跨媒介经营。本研究以ETtoday东森新闻报为例,考察随着ETtoday与东森电视的新闻内容整合程度的变化ETtoday的新闻多样性将产生何种变化。研究发现:随着与电视内容整合愈来愈紧密,ETto-day的新闻主题的多样性总体趋于降低;而新闻表现形式的多样性则总体趋于上升。研究认为,媒介集团在整合内容资源、追求综效的同时要避免新闻内容多样性的丧失。
With the development of new media and new technologies, media groups generally have a variety of forms of media channels and carry out cross-media operations. In this study, we take ETtoday Eastern News News as an example to examine how ETtoday’s news diversity will change as news content integration between ETtoday and Eastern TV changes. The study found that with the tighter integration with TV content, the overall diversity of ETto-day news topics tended to decrease, while the diversity of news expression tendencies generally tended to rise. According to the research, media groups should avoid the loss of the diversity of news content while integrating content resources and pursuing synergies.