在经济全球化的影响之下,社会主义建设也在不断发展,弘扬改革创新的时代精神,就要大力推进新媒体的媒介文化研究。我国坚持科学发展的道路和以人为本的原则,探索和分析新媒体环境下的大学生媒介文化,在贵州的城市管理建设中,大学生媒介文化研究下提出相应的对策。 Under the influence of economic globalization, the socialist construction is also constantly developing and carrying forward the spirit of the times of reform and innovation. Therefore, it is necessary to vigorously promote media culture research in new media. China adheres to the path of scientific development and people-oriented principle. It explores and analyzes the media culture of college students in the new media environment and puts forward corresponding countermeasures in the urban management and construction of Guizhou under the media culture of college students.