目前,我国商业企业竞争集中表现为价格竞争,商品竞争,服务竞争,渠道竞争等方面,在竞争的手段上、方式上以及技术上还是比较单调的。最为突出的是,目前的商业企业竞争只表现为应急性,短期性,缺乏长远的竞争意识。这就要求企业不仅要加强传统的经营管理模式,而且还要不断地丰富和发展其内容。不断地获得更多的竞争优势,增强竞争能力。从我国国有商业目前的状况来看,如何发挥和增强竞争优势,主要可以从以下内容入手。 At present, the competition of China’s commercial enterprises is concentrated on price competition, commodity competition, service competition, and channel competition, and it is relatively monotonous in terms of means, methods, and techniques of competition. What stands out most is that the current competition among commercial enterprises only shows emergency, short-term and lack of long-term sense of competition. This requires companies not only to strengthen the traditional management model, but also continue to enrich and develop its content. Constantly gain more competitive advantages and enhance competitiveness. Judging from the current situation of China’s state-owned commerce, how to play and enhance competitive advantage can be mainly started from the following contents.