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今年的金融危机对中国服装纺织行业而言可谓是一个滔天巨浪,面对危机我们中国的企业家们,没有害怕与退宿,而是积极而智勇的去思考如何走出低谷,寻找走出困境的出路。比如依文企业以文化为内核的发展之态,白领提出的幸福感营销,一贯坚持“自主创新,建设铜牛百年大业;与时俱进,塑造铜牛世纪品牌”发展战略思想的铜牛是如何通过自主创新来增强企业核心竞争力,来抵御危机的破坏力呢?为此,我们专程采访了北京铜牛集团有限公司教授级高工漆小瑾总工程师,让她来为我们解答铜牛人的思考与努力。
This year’s financial crisis is a huge wave for China’s garment and textile industry. In the face of the crisis, our Chinese entrepreneurs are not afraid of leaving, but are actively and wisely thinking about how to get out of the trough and find a way out of the difficulties. Way out. For example, according to the development of cultural and cultural enterprises, the white-collar companies proposed happiness marketing, consistently adhered to “independent innovation, building a century-old copper industry, advancing with the times, and shaping the copper brand” How did Niu strengthen its core competitiveness through independent innovation to resist the destructive power of the crisis? For this purpose, we interviewed the chief engineer of Professor Gao Xiaoqi of Beijing Tongniu Group Co., Ltd. and asked her to answer questions for us. Copper cattle thinking and hard work.